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Overview

The Brand Manager allows you to customize how your AI-generated emails look and sound, ensuring consistency with your company’s brand identity.

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Accessing Brand Manager

  1. Navigate to your workflow
  2. Click the menu in the top right
  3. Select Brand Manager
Access Brand Manager

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Automatic Brand Extraction

Cloom AI can automatically pull your brand information from your website:

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Quick Setup

  1. Go to https://www.cloom.ai/build-assets
  2. Enter your company website URL
  3. Click Extract Brand
Cloom AI will automatically analyze your website and extract:
  • Brand Colors - Primary, secondary, and accent colors
  • Logo - Your company logo from the homepage
  • Brand Voice - Tone and writing style based on your content
  • Typography - Font preferences (where applicable)
The AI analyzes your website’s content, design, and messaging to understand your brand personality.

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Manual Brand Configuration

Alternatively, you can manually configure your brand settings:

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Brand Voice

Define how your AI should communicate:
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Brand Voice Description
string
Describe your brand’s communication styleExamples:
  • “Professional and helpful, with a warm and friendly tone”
  • “Concise and direct, focused on problem-solving”
  • “Casual and conversational, like talking to a friend”
  • “Formal and authoritative, emphasizing expertise”

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Brand Colors

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Primary Color
color
Your main brand color (used for buttons, headers, accents)
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Secondary Color
color
Supporting color for variety
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Accent Color
color
Highlight color for calls-to-action
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Logo URL
string
Direct link to your logo fileSupported formats: PNG, SVG, JPGRecommended size: 200x60px to 400x120px

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How Branding Affects Emails

Your brand settings influence:

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Visual Design

  • Email header colors
  • Button styling
  • Logo placement
  • Overall color scheme

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Content Tone

The AI uses your brand voice description to:
  • Choose appropriate language and phrasing
  • Match your company’s communication style
  • Maintain consistent tone across all automated emails
  • Adjust formality level

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Example Comparison

Dear valued customer,

Thank you for reaching out regarding order #123456. We have
located your shipment and can confirm it is currently in transit.

You can expect delivery within 2-3 business days.

Best regards,
Your Company Name

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Using Brand in Email Generation

When creating email content nodes, reference your brand:
  1. The AI will automatically use your brand voice
  2. Generated emails will match your style
  3. Colors and logo apply to email templates

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AI-Assisted Email Writing

When using the email builder: 
Prompt: "Write a friendly response confirming the order status"

Result: The AI generates content matching your brand voice,
whether that's professional, casual, or somewhere in between.

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Best Practices

Use the same brand voice across all workflows and channels (email, SMS, voice)
A/B test different brand voice descriptions to see what resonates with customers
If your brand evolves, update your brand settings to reflect changes
Brand voice descriptions work best when clear and concise

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Brand Voice Examples

Choose a voice that matches your industry and audience:

E-commerce

“Friendly and enthusiastic, focused on customer satisfaction and quick resolution”

Financial Services

“Professional and trustworthy, providing clear explanations with attention to detail”

Healthcare

“Compassionate and informative, balancing empathy with medical accuracy”

Technology

“Clear and helpful, breaking down complex topics into understandable language”

Legal Services

“Formal and precise, maintaining professionalism while being approachable”

Education

“Encouraging and supportive, making information accessible and engaging”

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Previewing Brand Changes

After updating your brand settings:
  1. Send a test email using your workflow
  2. Review the tone and visual appearance
  3. Make adjustments as needed
  4. Repeat until satisfied
Send test emails to multiple email clients (Gmail, Outlook, Apple Mail) to ensure consistent rendering.

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Workflow-Specific Branding

You can configure different brand settings for different workflows:
  • Customer Support - Empathetic and solution-focused
  • Sales - Enthusiastic and persuasive
  • Billing - Professional and clear
  • Internal - Direct and efficient

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Next Steps

Create Email Workflows

Build email automation workflows

Variables Reference

Learn about email personalization