> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cloom.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Branding

> Customize your email appearance and brand voice

## Overview

The Brand Manager allows you to customize how your AI-generated emails look and sound, ensuring consistency with your company's brand identity.

## Accessing Brand Manager

1. Navigate to your workflow
2. Click the menu in the top right
3. Select **Brand Manager**

<img src="https://mintlify.s3.us-west-1.amazonaws.com/cloom/images/brand-manager-menu.png" alt="Access Brand Manager" />

## Automatic Brand Extraction

Cloom AI can automatically pull your brand information from your website:

### Quick Setup

1. Go to [https://www.cloom.ai/build-assets](https://www.cloom.ai/build-assets)
2. Enter your company website URL
3. Click **Extract Brand**

Cloom AI will automatically analyze your website and extract:

* **Brand Colors** - Primary, secondary, and accent colors
* **Logo** - Your company logo from the homepage
* **Brand Voice** - Tone and writing style based on your content
* **Typography** - Font preferences (where applicable)

<Note>
  The AI analyzes your website's content, design, and messaging to understand your brand personality.
</Note>

## Manual Brand Configuration

Alternatively, you can manually configure your brand settings:

### Brand Voice

Define how your AI should communicate:

<ParamField path="Brand Voice Description" type="string">
  Describe your brand's communication style

  **Examples:**

  * "Professional and helpful, with a warm and friendly tone"
  * "Concise and direct, focused on problem-solving"
  * "Casual and conversational, like talking to a friend"
  * "Formal and authoritative, emphasizing expertise"
</ParamField>

### Brand Colors

<ParamField path="Primary Color" type="color">
  Your main brand color (used for buttons, headers, accents)
</ParamField>

<ParamField path="Secondary Color" type="color">
  Supporting color for variety
</ParamField>

<ParamField path="Accent Color" type="color">
  Highlight color for calls-to-action
</ParamField>

### Logo

<ParamField path="Logo URL" type="string">
  Direct link to your logo file

  **Supported formats:** PNG, SVG, JPG

  **Recommended size:** 200x60px to 400x120px
</ParamField>

## How Branding Affects Emails

Your brand settings influence:

### Visual Design

* Email header colors
* Button styling
* Logo placement
* Overall color scheme

### Content Tone

The AI uses your brand voice description to:

* Choose appropriate language and phrasing
* Match your company's communication style
* Maintain consistent tone across all automated emails
* Adjust formality level

### Example Comparison

<CodeGroup>
  ```text Professional Brand Voice theme={null}
  Dear valued customer,

  Thank you for reaching out regarding order #123456. We have
  located your shipment and can confirm it is currently in transit.

  You can expect delivery within 2-3 business days.

  Best regards,
  Your Company Name
  ```

  ```text Casual Brand Voice theme={null}
  Hey there!

  Thanks for checking in about order #123456! Good news - we
  found your package and it's on its way to you.

  Should be at your door in 2-3 days 📦

  Cheers,
  Your Company Name
  ```
</CodeGroup>

## Using Brand in Email Generation

When creating email content nodes, reference your brand:

1. The AI will automatically use your brand voice
2. Generated emails will match your style
3. Colors and logo apply to email templates

### AI-Assisted Email Writing

When using the email builder:

```
Prompt: "Write a friendly response confirming the order status"

Result: The AI generates content matching your brand voice,
whether that's professional, casual, or somewhere in between.
```

## Best Practices

<AccordionGroup>
  <Accordion title="Consistency is Key" icon="check-double">
    Use the same brand voice across all workflows and channels (email, SMS, voice)
  </Accordion>

  <Accordion title="Test Different Tones" icon="flask">
    A/B test different brand voice descriptions to see what resonates with customers
  </Accordion>

  <Accordion title="Update Regularly" icon="arrows-rotate">
    If your brand evolves, update your brand settings to reflect changes
  </Accordion>

  <Accordion title="Keep It Simple" icon="circle">
    Brand voice descriptions work best when clear and concise
  </Accordion>
</AccordionGroup>

## Brand Voice Examples

Choose a voice that matches your industry and audience:

<CardGroup cols={2}>
  <Card title="E-commerce" icon="cart-shopping">
    "Friendly and enthusiastic, focused on customer satisfaction and quick resolution"
  </Card>

  <Card title="Financial Services" icon="building-columns">
    "Professional and trustworthy, providing clear explanations with attention to detail"
  </Card>

  <Card title="Healthcare" icon="heart-pulse">
    "Compassionate and informative, balancing empathy with medical accuracy"
  </Card>

  <Card title="Technology" icon="laptop-code">
    "Clear and helpful, breaking down complex topics into understandable language"
  </Card>

  <Card title="Legal Services" icon="scale-balanced">
    "Formal and precise, maintaining professionalism while being approachable"
  </Card>

  <Card title="Education" icon="graduation-cap">
    "Encouraging and supportive, making information accessible and engaging"
  </Card>
</CardGroup>

## Previewing Brand Changes

After updating your brand settings:

1. Send a test email using your workflow
2. Review the tone and visual appearance
3. Make adjustments as needed
4. Repeat until satisfied

<Tip>
  Send test emails to multiple email clients (Gmail, Outlook, Apple Mail) to ensure consistent rendering.
</Tip>

## Workflow-Specific Branding

You can configure different brand settings for different workflows:

* **Customer Support** - Empathetic and solution-focused
* **Sales** - Enthusiastic and persuasive
* **Billing** - Professional and clear
* **Internal** - Direct and efficient

## Next Steps

<CardGroup cols={2}>
  <Card title="Create Email Workflows" icon="diagram-project" href="/platform/email/inbound-setup">
    Build email automation workflows
  </Card>

  <Card title="Variables Reference" icon="code" href="/platform/reference/variables">
    Learn about email personalization
  </Card>
</CardGroup>